Today Lucinda Koza of I-ALLY launched a new grief support program for caregivers. Working in partnership Seattle-based software company, Grief Coach, the new text support series delivers grief support for millennial caregivers who make up over one third of multigenerational family caregivers in the US. Grief Coach CEO, Emma Payne, says, “caregivers need and deserve specialized grief support. After months and often years of caring for their loved ones, they are often left to grieve alone. Lucinda and I teamed up because we want to change this.”
Grief Coach began delivering personalized grief support in February 2019. Their innovative service is available globally and already includes specialized support for teenagers, veterans, young widows and widowers, people grieving COVID losses, and many other grieving populations. Their new text series for caregivers, and especially young caregivers, was a priority for 2021, as the numbers of people grieving in the US continues to rise. Messages in the new year-long support program speak to the unique journey of caregivers who often experience financial pressure, strained relationships and feelings of guilt, in addition to their grief.
Koza knows first hand how hard it can be to be a millennial caregiver. “Caregivers of all ages lose so much when their person gets sick,” she says. “They lose freedom and hope, as well as friendships and activities. Then when their parent or grandparent dies, they’re left alone with their grief. I’m so pleased to have partnered with Grief Coach to send lots of support to those caregivers, when they need it most.”
Grief Coach’s year-long text support service is available for caregivers and other grievers for just $99. That’s about the same as a bouquet of flowers and less than a hour’s therapy. Grief Coach also sells packages of subscriptions to hospices, healthcare providers, employers and others who want to support grieving family members who were part of the caregiving journey. Subscribers receive tips and resources all year long, personalized based on their loss. Grief Coach also builds grief literacy by texting date reminders and suggestions to friends and family who want to help, but might not be sure how.
Grief Coach supports grievers of all ages, but recognizes that young caregivers are especially in need of customized grief support when their loved one dies. Payne says, “it was an honor to partner with I-ALLY to create a specialized text series for caregivers who gave up so much to care for their loved one. Now it’s time to care for them.”
Learn more about text-based bereavement care at https://grief.coach.
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